What is Life Insurance

Life insurance helps make sure what you want to happen will happen. And that's really what it's all about. None of us can predict the future. Most of us hope to be around for a long time. We want to grow old with our families, run our business until we're ready to retire, give back to our communities for years to come. But one thing that's guaranteed about the future is that it has no guarantees, and we don't know how long we'll live.

Life insurance is a way to help protect against this uncertainty. Whether it's paying off the mortgage, other debt, or helping to pay for college, the type of life insurance you choose can be there when it's needed most by your loved ones.

Request An Insurance Quote

Fill out our form to receive your quote today.

There are two basic types of life insurance

Term Life Insurance – Short-Term Protection

provides coverage for a specific period. It's like renting a place. You buy a policy for a specific amount of time, commonly for 10, 20, or 30 years. If you die during that time, your beneficiary receives the death benefit. If you're still alive at the end of that time, your policy ends, or you can visit your agent and explore other life insurance options. There is no cash value component to the policy. Once the term is over, there is nothing left.

Permanent Life Insurance – Long-Term Protection

Provides coverage that lasts your entire life. It includes a cash value component which helps make coverage last while the insured is alive, and premiums are paid while providing other financial benefits. A portion of your premium dollars are invested, and your cash value grows tax-deferred over time. The entire death benefit is immediately payable from the first day of the policy. On the other hand, the cash value takes some years to build up to a significant amount. It's like "owning a home." It's yours." It's lifelong coverage and provides a death benefit to your beneficiary if you die.